IMO chats to: Women In Sport

Liz Sully, a Fundraising Manager at Women in Sport got in touch to let me know about their ‘What If’ campaign. A positive and empowering campaign, aimed at changing the way young girls view sport. ‘What if, instead of growing up only seeing images of models and make-up on the pages of magazines, young girls saw sport portrayed in a way that made them want to be more physically active?’. This resonated with me having a daughter myself, I would like her to grow up not just seeing images of un-realistic girls in magazines or on television, with flouncy hair and full makeup, but strong, sporty girls who show that anything can be achieved and who show that being active and sweaty is totally normal. The #whatif campaign requires support and backing, Liz explained all to me.

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